<p>As an approach to urban infill development, urban regeneration can lead to social sustainability by establishing a synergy between culture and economy using the potential and actual industrial heritage capacity as evidence of the cultural developments in the past and using creative industries in order to link individuals to a collective identity, to escape from urban poverty, and to encourage people toward participation and social dynamics. This study uses the strategic planning approach and the SWOT questionnaire to analyze the impact of recovering Shokoofeh Babol Vegetable Oil Company on urban infill development in the social sphere and then proposes strategies in relation to the situation. In this line, the strategy of &ldquo;using urban infill development policies including urban restoration and regeneration to strengthen urban identity and emphasizing social interpretation and collective memory to strengthen social interaction&rdquo; is considered as the most important strategy under study.</p>